Air New Zealand is a leading airline that is known for its unique marketing strategies. One such campaign that caught the attention of the world was the Air New Zealand Body Paint campaign. In this campaign, Air New Zealand used body paint to create an illusion of clothing on their staff. The campaign received worldwide attention and was a huge success. In this article, we will take a look at the behind-the-scenes of the Air New Zealand Body Paint campaign.
History of the Air New Zealand Body Paint Campaign
The Air New Zealand Body Paint campaign was launched in 2009. The idea behind the campaign was to showcase the beauty of New Zealand and its culture. The campaign was created by the advertising agency, TBWA\Tequila, and involved painting the staff of Air New Zealand with body paint to create the illusion of clothing.
Preparation for the Campaign
Before the campaign could begin, the staff of Air New Zealand had to go through several rounds of auditions. The staff members who were selected were then sent to a body painting studio where they underwent several hours of body painting.
The Body Painting Process
The body painting process for the Air New Zealand Body Paint campaign was a lengthy one. The painters had to carefully paint the body of the staff members to create the illusion of clothing. The process took several hours and required a lot of patience and skill.
The Campaign Launch
The Air New Zealand Body Paint campaign was launched in a grand way. The staff members who had been painted with body paint walked down the runway wearing only body paint. The campaign received worldwide attention and was a huge success.
The Impact of the Campaign
The Air New Zealand Body Paint campaign had a huge impact on the airline industry. The campaign helped Air New Zealand to stand out from its competitors and establish a strong brand identity. The campaign also helped to showcase the beauty of New Zealand and its culture.
Conclusion
The Air New Zealand Body Paint campaign was a unique and innovative marketing strategy that caught the attention of the world. The behind-the-scenes of the campaign shows the amount of effort and hard work that went into creating this campaign. The success of the campaign is a testament to the creativity and innovation of Air New Zealand's marketing team.
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